That's what I feel Walt Disney Pictures and Pixar Animation Studio are doing with The Incredibles (IMDB). I've seen a number of commercials and trailers for the film but that's not what bothers me. Rather it's the Energizer products and the adverts for SBC Yahoo! DSL. Now, don't forget, the movie is about two weeks from hitting the theatres. Yes, BEFORE THE MOVIE IS EVEN CLOSE TO BEING RELEASED, THEY'RE MERCHANDISING OTHER PRODUCTS WITH IT!
Anyone else find this to be a disturbing trend?