Friday, January 21, 2005

Hypocrisy Rolling Stone Bible Advert

CNN: Rolling Stone refuses to run ad for Bible.
Rolling Stone magazine declined to run an advertisement for a new translation of the Bible aimed at young people, the nation's largest Bible publisher said Wednesday.
[T]he ad features the face of a contemplative-looking young man and includes this copy:

"In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well, now there's a source that's accurate, clear and reliable. It's the TNIV -- Today's New International Version of the Bible. It's written in today's language, for today's times -- and it makes more sense than ever."

Media outlets that agreed to carry the ad include Modern Bride, The Onion, and AOL, Lockhart said. AOL, like, is a unit of Time Warner.
What I find amusing is the line "endless media noise and political spin." To me, the ad appears to be anti-media. Highly ironic given that it is an advertisement being run in a form of mass media. Hypocritical even. The ad is basically saying that modern mass media does not contain "real truth" while the TNIV does. While I find it difficult to argue that modern media does contain "absolute" truth in any form, especially given the various slants and agendas (political and social) of the different media groups, I'm not at all suprised that one of these media groups decided not to run the ad. In fact, I'm surprised the others are running it. For shame Modern Bride et al.! For shame!!!